Website redesign services that keep your Google rankings.
A new website shouldn’t cost you the traffic your current one has earned. We map every page, move your content with its titles and settings, redirect every old address and watch Google Search Console after launch.
- Every old address mapped before we build
- Redirects tested before launch
- 90 days of Search Console monitoring
Five signs your website needs a redesign.
Tap the ones that sound familiar. Two or more usually means a redesign will pay for itself.
How we redesign without losing SEO.
Five steps, in order, on every redesign. Nothing is moved until we know what it is worth.
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Audit
Know what you have
Every page, the searches it ranks for, the links pointing to it and its traffic in Search Console, recorded before we touch anything.
What you get- Every page and the searches it ranks for
- Backlinks recorded
- Search Console and speed review
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Map
Give every address a new home
Each old address is kept, redirected to its closest new page, or retired only when it has no value. You sign off the map before we build.
What you get- An old-to-new URL map
- Signed off by you before the build
- No redirect chains
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Carry over
Move content with its settings
Pages move with their titles, descriptions, headings, schema and internal links, then get improved where they were weak.
What you get- Titles and descriptions moved
- Schema and internal links kept
- Weak pages improved
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Launch
Switch over and check
We launch at a quiet time, then check redirects, errors, the sitemap and crawling in the first 48 hours.
What you get- 301 redirects tested
- Launch checks in the first 48 hours
- Sitemap regenerated
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Monitor
Watch and fix
For 90 days we review Search Console, fix anything that appears and send you a short update every two weeks.
What you get- 90 days of Search Console monitoring
- A short update every two weeks
- Fixes for anything we find
Expanded, not replaced.
A good redesign keeps what already works on Google and builds around it. Pages that rank keep their address or get a tested redirect, and new pages fill the gaps the old site left.
- Pages with search traffic carried over first
- New service and area pages added around them
- Forms and calls tracked from the first day
- A faster, phone-first design on a custom theme
Old site to new site
- KeepPages that rankSame address, or a tested redirect
- ImproveTitles, speed and layoutRewritten and rebuilt
- AddMissing service and area pagesPlanned around real searches
- MergeThin or duplicate pagesMerged and redirected
- WatchThe first 90 daysSearch Console checked and fixed
Every old address gets a new home.
Your old pages have earned links and rankings. A 301 redirect passes that value to the new page, so visitors and Google land somewhere useful instead of an error page.
/about-us/about/301/skip-bins/skip-bin-hire/301/pricing//pricing/Kept/quote-online/quote/301/contact-us/contact/301
- Redirect map signed off by you before the build
- No redirect chains: old pages point straight to the final page
- Broken internal links fixed and the sitemap regenerated
- Both languages kept in step on bilingual sites
Example addresses only. Your map is built from your own site.
What we check before your new site goes live.
Search basics
- Page titles
- Meta descriptions
- One clear H1 and heading order
Addresses
- Redirects tested
- Canonical tags
- No broken links
Structure
- Structured data (schema)
- XML sitemap
- Internal links
Speed and phones
- Core Web Vitals
- Images compressed
- Forms tested on a phone
The first weeks after launch.
Even a careful redesign changes things Google has to re-read. Impressions and positions can move a little while Google crawls the new pages, then settle over the following weeks. Rankings settle over weeks, not days, and no one can promise they won’t move. What we promise is to watch closely and fix what we find.
- First 48 hoursRedirects, errors, sitemap, crawling
- Weeks 1–2Google re-reads the new pages
- Weeks 3–6Positions usually settle
- Up to day 90Monitoring and fortnightly updates
- Launch checks in the first 48 hours
- Search Console reviewed throughout the first 90 days
- A short update every two weeks
- Any errors we find are fixed in that time
- 6 Years designing and building websites
- 50+ Websites designed
- 48h Of launch checks
- 90 Days of Search Console monitoring
Redesign or rebuild: which one you need.
Both keep your rankings when they are planned properly. The difference is how much changes under the surface.
| What changes | Redesign | Rebuild |
|---|---|---|
| Fits when | The site works, but looks dated or is hard to use | The site is slow, hard to edit or on the wrong platform |
| Page addresses | Mostly kept | Often new, with a full redirect map |
| Content | Kept and refreshed | Moved, restructured and expanded |
| Platform | Usually the same | Moved to a custom WordPress build |
| Planning | Audit and checks | Audit, URL map, checks and monitoring |
Not sure which one you need? The free website check tells you, in plain words.
Start with an audit. Commit when you’re sure.
Three ways to work with us on a redesign. Each one is quoted for your site after a short call.
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Stage 1 · Before you commit
SEO Redesign Audit
For owners who want a clear answer before committing.
- Every page and the searches it ranks for
- Backlinks recorded
- Search Console and speed review
- Technical errors listed
- A written plan: redesign, fix or leave
~1 weekQuoted after a short callBook a call -
Stage 2 · The redesignMost chosen
Redesign and SEO Migration
A new website without losing the rankings you have earned.
- Everything in the Audit
- A new custom design
- URL map signed off before the build
- 301 redirects tested
- Content moved with titles, descriptions and schema
- Launch checks in the first 48 hours
- 90 days of Search Console monitoring
- An update every two weeks
1–6+ weeksTimeline depends on the size of the siteGet a free website check -
Stage 3 · After launch
SEO Care and Watch
For owners who want rankings watched and grown after launch.
- Monthly Search Console review and report
- Error and redirect fixes
- Speed and Core Web Vitals checks
- New pages and content updates
- On-page SEO improvements
Monthly3-month minimumTalk to us
- Map signed off before we build
- Redirects tested before launch
- We watch and fix after launch
Website redesign questions.
Still unsure? The free website check tells you what we’d do, in writing.
Get a free website checkA redesign done without a plan often loses rankings. A planned one protects them: we map every address, redirect old pages, carry over titles and schema, and watch Search Console for 90 days. Positions can move a little while Google re-reads the site, then settle. Nobody can promise a position on Google, but we can make sure nothing is lost by accident.
Yes. Pages that work keep their address wherever possible. Where an address has to change, a 301 redirect sends visitors and Google to the new page.
Most sites settle within a few weeks as Google re-crawls the new pages. Larger sites can take longer. We monitor Search Console for 90 days and fix anything that holds a page back.
Yes. We move sites from other platforms to a custom WordPress build, with the same URL map and redirects.
Access to your website, Google Search Console and Google Analytics if you have them, and a short call about your business. We handle the audit from there.
It depends on the size of the site, the design and the features you need. After a short call you get a clear quote within 48 hours. See our packages for what each level includes.
Get a free website check before you redesign.
Send us your website. We’ll reply with clear notes on its speed, how it shows up on Google and whether a redesign is worth it. We reply within one working day.
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- We reply within one working day
- Free: a short video or a one-page report